Interview: How to Keep Up to Date with Changes in Financial Sector Trends & Alligned with The Company Strategy with Nikunj Aggarwal

written by : Nikunj Arggawal

Team Spotlight & Power Hour Episode 7 features Nikunj Aggarwal, our Group Head & Global Finance, who discusses how he keeps up to date with changes in the financial sector.

Hear from him on what is coming next for WadzPay, and how he ensures that financial goals are aligned with the company strategy.

Head to our Youtube Channel to listen to his insights.

Team Spotlight


How do you keep up to date with changes in financial sector trends?

As we all know that the financial sector is undergoing rapid expansion in terms of the strong growth in the existing financial services companies and also the new technologies which keep on entering the market. So, in today’s times, as digital becomes mainstream, it’s essential to be updated with the changes which keep on happening. So maybe by spending some quality time on some good social media platforms.

Being connected on the regular news updates or collaborating with the CFO of other companies in the same technology field, I presume the bunch would have a firm grasp on the changes happening; it’s important to note that there needs to be a commitment to learning. If that’s there, I feel, then you can’t be left behind.


As a group head of global finance, what kind of problems do you help solve daily?

I strongly feel that building the right teams supported at the right technology, helps to mitigate risks, achieve compliance, and help the organization, but being the finance side, I keep getting into requests for sanctioning or multiple projects. Approval of budgets and multiple searches difficult decisions which you are not able to show what to do. So, I think we can get this sorted out by breaking it down into simple questions, whether we need this? do we have the resources for the right kind of people and have the right skill set? to achieve these projects and the cost-benefit analysis in terms of our short and long-term goals of the organization. So, I believe if you have answers to all these questions, these things can be much resolved.


And how do you ensure that regulations and policies are fully complied with by the Finance department?

Well, as we all know, there is increasing pressure, especially on the fintech startups. Not only here but globally to address and deal with the existing and potential regulatory hurdles. So I am also on top of accurate reporting to all these regulatory authorities is crucial and becomes very significant. It’s essential to work with the regulators and make sure that we are capable.

A team member, who’s dedicated to understanding the trends happening in their business and who can interface with the regulatory bodies regularly, and who has a deep understanding of the regulatory impact which can have on our product, probably keeping these things in mind, and we entirely sourced. I’m sure we can be fully compliant with the regulations.


What is the most challenging in creating the financial system for a startup company?

Yeah, that that’s a good one. Startup business, I think first and foremost is having solid accounting practice which is the most important.

A part of the activity is cash flow management. Steady cash flow ensures that you have what you need to hit the ground running. New companies, if they work on cash flow management, can avoid cash flow problems by staying on top of their finances, managing their expenses, and maximizing their revenues. It would be best if you managed our operating expenses. You are required to invest heavily in the technology, and on top of it, you need to have a revenue stream that starts going, so all this is quite critical in our finance function.


What are your favorite activities to unwind mentally?

I prefer to spend some quality time with my family as my kids are in a growing phase, I also love reading. I primarily read biographies and historical books it’s actually so inspiring for me to get to know the lives of the people and their stories and the struggles and their successes.

And on top of it, I love spending time with my pet. I’m sure if anybody watching this video is a pet lover, I think that’s the best.

Power Hour


WadzPay is growing and expanding massively; how do you determine priorities for your department?

First and foremost, it’s essential to have effective policies in place. The guidelines should be easy to follow by the organization, and eventually, it will help in the smooth running of the system. Number two, it is crucial to automate manual processes. I believe automation leads to accuracy, It gives you better data, and additionally, It will provide enough time to focus on more tactical things in the organization rather than spending time doing the data mining, which you do annually, and it is all based error-prone.

So, it’s important that we have the necessary talent and the scale to have this happen. Obviously, from the finance function perspective, the most important is the increase in the collaboration among different functions, the finance function is dependent on all the others, which will give them the data which can go into the accounting system. So, it is vital to promote interdepartmental collaboration to ensure that the information is submitted in a timely fashion in a spontaneous manner.
If we break down silos between various parts of the organization, I’m sure it can have an impact on the organization’s efficiency.


How will you lead a diverse team? Any challenges you commonly encountered? And how do you tackle them?

Going by my experience, I think it’s important to be informal with your team, essential to give them flexibility, to get along with the team, and map out the precise purpose and vision so that the entire team knows where to look forward to in terms of diversity. It’s essential that we give an equal amount of respect and ask for people’s inputs and ideas all along in whatever you do things. Honestly, it can be challenging to work with people who maintain a very different view or who have different beliefs from others in the organization. But, having people from different backgrounds, I feel it’s far more likely to create a high-performing, innovative, competitive team that you look to lead so that always helps.


So, what is your goal for WadzPay? And how do you ensure that the financial goals are aligned with the company strategy?

I have briefly answered this in an earlier question: it is most important to avoid any interruption in the business. It is essential to ensure compliance with the financial regulations to have an accurate accounting of the transactions so that everything is transparent, and you need to communicate the value to the investors.

Again, we as WadzPay, are in a growing phase and I guess there is a lot of focus in getting revenues in, so the industry where we work may not be completely regulated but, yes, there is always a risk of regulator coming with some changes in the laws and the regulations. So we need to get longer in terms of the education and understanding the answers of the business before we go ahead, and I think the most important thing is how fast we can deploy our resources, how well we can work with the regulators. It’s important for people to accept the usage of digital currency that’s going to be a critical success of our growth.

In terms of business risk, what questions do we not have an answer for?
So, while we’re a predominantly blockchain-based platform, the technology may not be regulated, but applications that are built using blockchain technology that needs to adhere to the relevant regulations, maybe it pertains to data protection and privacy.

There are multiple risks that keep stemming from the regulatory uncertainties mentioned earlier, involving the blockchains, and the system is what we use and primarily across diction. So, something may be acceptable in a particular location, but not in other regions. So, I think it’s important that we manage doses, and as of now, I am not sure if we all have answers to such regulatory risks inherent in our business predominantly.

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WadzPay is an interoperable blockchain-based payments ecosystem. The company was founded in 2018 in Singapore and currently operates in South East Asia, South Asia, the Middle East, and Africa.

WadzPay saw the potential for CBDC and Digital Assets to lead the next revolution in the payments industry: enabling faster payments, improvements in security, and cost-efficiency with optionality.

WadzPay is working with large international payment companies, banks, and global companies to enable digital asset-based transaction processing and settlement.


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XinFin (XDC) Network  - WadzPay AMA with Blockchain Hustle

Written by: Jaqueline

On November 9, 2021, Meenu Sarin from Blockchain Hustle held an AMA (Ask Me Anything) session with Anish Jain, WadzPay’s Managing Director & CEO. In this AMA, Anish shared the latest developments from WadzPay, the Partnership with XinFin, and discussed digital asset-based payment.

We would like to thank the community for your passion and support and also the question, as well as your love for our vision. You can watch the full interview here.


Please note that Blockchain Hustle is not affiliated with us. All AMA responses are the personal opinion of the interviewee and do not in any way constitute financial advice.



1. How does WadzPay relate to XDC?

In essence, WadzPay is a digital asset payments infrastructure and technology layer enabling digital asset payments and with interoperability as its core principle, with the aim of working across numerous protocols such as ERC-20 and in the very near future XRC-20 protocol. The integration with XDC’s Protocol is an obvious choice with its high TPS, reliability as well as network members which is complementary with the projects and initiatives that WadzPay is working on for its operational needs.

2. When can we expect WTK on the XDC network?

You can expect WTK on XRC-20 this year. We can’t wait to experience the numerous benefits that XRC-20 /brings including fast TPS, a favourable fee structure and collaborations with other businesses operating on XRC-20.

3. If you have deployed a token on XinFin network, please share the TX hash and the contact address?

WTK has not yet been deployed on the XinFin network. We are working hand in hand with XinFin on the deployment and look forward to sharing the news soon.

4. How will the XRC-20 migration work?

XRC-20 details will be announced at a later date. We are working directly with XinFin on this.

5. Are there other areas of synergy and potential collaboration between XinFin/XDC network and WadzPay — apart from WTK finding another home on XDC network?

We are already in talks with multiple other businesses operating or planning to operate utilising the XRC network. We have one MOU in place already (yes, we work fast) and are waiting for joint approval to make this announcement.

The opportunities with XDC’s members are limitless with no boundaries on the impact that these members jointly with WadzPay are able to achieve. We are talking e-wallet solutions, payments, remittances, trade finance, buy now pay later and securitization related products and services across numerous industries, use cases, and geographies. We cannot be happier with the synergies with the XDC Network and its members. Stay tuned for further collaborations and announcements! We are only scratching the surface with our partnership.


1. Is WadzPay going to list on a new exchange in Oct as they said in the AMA with Crypto Eri?

WTK was listed on Bitrue exchange, which is a top 20 volume exchange.

2. More exchange listings needed urgently?

We can’t discuss specifics about future exchange listings, but this is one of our priorities.


1. When will the revised white paper and updated tokenomics be released?

Most of the work is completed on these and now comes the part where we have to ensure due diligence, obtain independent expert reviews, and legal/regulatory clearance. A key question we have received is whether the supply will be affected with updated tokenomics — we have no plans to increase supply. Our principle is that all updates to tokenomics should be either beneficial or at parity with current ones for current supporters.

2. What is the total and max supply of tokens? Any airdrops?

250 million. We may utilize airdrops in the future for loyalty rewards, for competitions (such as our recent design competition), and for growth incentive plans.

3. Tokens burn schedule — When will token burn take place?

Our first burn is coming later this month.


1. When will there be a debit card available and app etc.?

The pre-paid card is already a product that is offered as part of our white-label solutions to partners. We also have App integration live with a key partner. We are customizing multiple iterations of the App to some of our partners as we speak.

2. How are businesses using your network to save money?

I’ll give a few examples. Cross-border payments are forced onto the current inefficient systems that cost both banks and consumers eye-watering amounts, while also being slow. The architecture we are developing and our concept of tokenising assets allow for the cheapest, fastest solutions to be offered.

For payments, both credit card-based and digital payments currently jump through multiple loops and multiple ‘middle men’. Costs are often passed onto consumers, while the bottom line of businesses can also be impacted.

3. Any short-term plans utility-wise for WTK?

We have just launched staking on Bitrue, but let’s talk about business utility. WTK has a function to play in our full suite of offerings including remittances, buy now pay later products, microloans, welfare disbursement, asset tokenisation, and more.


1. Timeline for future to know what to expect and when?

We are working around the clock to deliver products for each of our multiple partners. For some partners (especially at a government or banking level) the details are kept under strict NDAs, while for others, we of course want to share the news as soon as possible. To ensure we are diligent, all such announcements require legal approval from both of our companies as well as detailed plans to support these announcements. Our planning is complete for two such announcements, and as soon as we get the legal green light, we will make them.

2. Existing team, team growth plans. You recently announced the new development center in New Delhi. Any other?

While we are a very globally dispersed team, capturing talent from all around the world, we found that it makes sense to base a service delivery center in one location to enable efficient collaboration, a team learning-based environment, and also to pool the top talent in a large country within a desirable location.

We have also opened or are in the process of opening multiple regional headquarters to better serve our partners in each geography.

Thank you for also noticing that we have a great team. We will be making multiple top-tier talent announcements this month after trying to headhunt these individuals for a while: they’re ready to join us on our journey #WeAreWadzPay.

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WadzPay is an interoperable blockchain-based payments ecosystem. The company was founded in 2018 in Singapore and currently operates in South East Asia, South Asia, the Middle East, and Africa.

WadzPay saw the potential for CBDC and Digital Assets to lead the next revolution in the payments industry: enabling faster payments, improvements in security, and cost-efficiency with optionality.

WadzPay is working with large international payment companies, banks, and global companies to enable digital asset-based transaction processing and settlement.

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Interview: How Behaviour Impacts The Organisation, The People, and Teams. Insights from Priyanka Chadha

Written by : Priyanka Chadha

Entering the last week of October, we are pleased to share our latest Team Spotlight & Power Hour!

Episode 7 features Learn More

What You Need to Know About Non-Fungible Tokens (NFTs) and Why They're Booming Worldwide?

Written by : Jaqueline Susanto


NFT stands for Non-Fungible Token. It’s an alienesque term that seems unusual to say out loud, but you can think of them as a digital certificate of authenticity.

Before we go too far, let me first explain the difference between The Fungible & Non-Fungible Token.

Fungible means it can be swapped for something else. So just like a ten dollar USD note is pretty well the same as the next ten dollar USD note, one bitcoin or BTC is the same as any other BTC. They are identical for all intents and purposes and can be swapped for each other — they are fungible.

Non-fungible, by contrast, essentially means unique. This is a one off item and whatever it contains, art or anything else, cannot be easily replicated on that blockchain. NFTs are Non-Fungible Tokens. In real life — classic works of art, antiques, and other historical items are often sold at auctions with a receipt certifying that they are genuine.

NFTs contains built-in authentication, which serves as proof of ownership.

NFTs are giving more power to content creators than ever before, powered by smart contracts on various blockchains. It’s a way to represent anything unique and seems to have exploded out of the flexibility offered by Ethereum — based smart contracts this year.


From art and music to tacos and toilet paper, these digital assets are selling like 17th-century exotic Dutch tulips to Lebron James Dunk Holo MMXX ( Series 1) for millions of dollars.

On 19th February, an animated Gif of Nyan Cat — a 2011 meme of a flying pop-tart cat — sold for more than $500,000 (£365,000). A few weeks later, musician Grimes sold some of her digital art for more than $6m. It is not just art that is tokenised and sold. Twitter’s founder Jack Dorsey has promoted an NFT of the first-ever tweet, with bids hitting $2.5m.

Even celebrities like Snoop Dogg and Lindsay Lohan are jumping on the NFT bandwagon, releasing unique memories, artwork and moments as securitized NFTs.

NFTs serve the same purpose as the aforementioned authenticity certificate but are primarily made for digital items. They allow GIFs, videos, jpegs, mp3s, and just about any other file format to be certified as one-of-a-kind. This technology enables a new kind of “ownership” for digital files that wasn’t previously possible.


NFTs can be purchased, collected, sold, and even destroyed just like physical items. Thanks to the Blockchain, they come with a transparent transaction and pricing history visible to anyone with an internet connection.

The process of turning your work into an NFT is known as “minting” which refers to the act of creating a new token on the Blockchain that will forever be attached to that content.

When an artist mints a new NFT, they can even attach a built-in commision (usually 10–30%) that they will receive any time that work is resold in the future. Digital art, songs, memes, recipes, and even entire startups are currently listed for sale on NFT marketplaces. There are currently very few restrictions as to what kind of content can be “tokenised” and turned into an NFT.


They are bought and sold online, frequently with cryptocurrency, and they are generally encoded with the same underlying code-base as many cryptos.

Although they’ve been around since 2014, NFTs are gaining notoriety now because they are becoming an increasingly popular way to buy and sell digital artwork. A staggering $174 million has been spent on NFTs since November 2017.

NFTs are also generally one of a kind, or at least one of a very limited run, and have unique identifying codes. Essentially, NFTs create digital scarcity.


Anyone can view the individual images — or even the entire collage of images online for free. So why are people willing to spend millions on something they could easily screenshot or download?

Because an NFT allows the buyer to own the original item. Not only that, it contains built-in authentication, which serves as proof of ownership.

Collectors value those “digital bragging rights” almost more than the item itself. Each has a digital signature that makes it impossible for NFTs to be exchanged for or equal to one another (hence, non-fungible).

Blockchain technology and NFTs afford artists and content creators a unique opportunity to monetize their wares. For example, artists no longer have to rely on galleries or auction houses to sell their art.


Instead, the artist can sell it directly to the consumer as an NFT, which also lets them keep more of the profits. In addition, artists can program in royalties so they’ll receive a percentage of sales whenever their art is sold to a new owner. This is an attractive feature as artists generally do not receive future proceeds after their art is first sold.

Taco Bell’s NFT art sold out in minutes, with the highest bids coming in at 1.5 wrapped ether (WETH) — equal to $3,723.83 at time of writing. However, art isn’t the only way to make money with NFTs. Brands like Charmin and Taco Bell have auctioned off themed NFT art to raise funds for charity.

Keep in mind, an NFT’s value is based entirely on what someone else is willing to pay for it. Therefore, demand will drive the price rather than fundamental, technical or economic indicators, which typically influence stock prices and at least generally form the basis for investor demand.


All this means, an NFT may resale for less than you paid for it. Or you may not be able to resell it at all if there is no demand for it.

NFTs are also subject to capital gains taxes — just like when you sell stocks at a profit. Since they’re considered collectibles, however, they may not receive the preferential long-term capital gains rates stocks do and may even be taxed at a higher collectibles tax rate, though in the USA, the IRS has not yet ruled what NFTs are considered for tax purposes.

Bear in mind, the cryptocurrencies used to purchase the NFT may also be taxed if they’ve increased in value since you bought them, meaning you may want to check in with a tax professional when considering adding NFTs to your portfolio.

That said, approach NFTs just like you would any investment: do your research, understand the risks — including that you might lose all of your investment value— and if you decide to take the plunge, proceed with a healthy dose of caution.

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WadzPay.com is Driving Financial Inclusion whilst enabling broader acceptance. WadzPay will become THE DEFAULT Digital Payments Processor. We will build direct relationships between Financial Institutions (FI)/non-bank Financial Institutions (NFI), merchants and consumers. The WadzPay token WTK is available on Bitmart now.

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The Impact of Blockchain & AI Technology to the Marketing Industry

Written by : Renda Haniefa


Technology has been evolving rapidly in the last few years, it has been used to fill in the gap as a problem solver for many disciplines from business to health sectors. When it comes to marketing, technologies give multiple benefits and efficiencies to identify and to assess customers better (“Martech”).

Most of the time Martech is using AI driven and blockchain technologies that give capabilities and benefits for business to deep dive on consumer behavior, provide efficiency, transparency, in real time manner which led to end results for business to save cost and secure consumers’ data.

When it comes to marketing, technologies give multiple benefits and efficiencies to identify and to assess customers better (“Martech”)


How does blockchain technology actually impact the marketing industry in the bigger picture?


  1. Authenticity & Transparency

When it comes to digitalisation: data breaches and cyber-crime are the monsters in the digital world. Consumer and businesses are protective with their databases, no one wants to compromise on data security. Entering the digital marketing era, in order to know your customer or so we called it KYC, customers provide significant personal information regarding themselves to businesses and each of these customers have the rights to know how all those data to be used and accessed.

By using blockchain technology, it has the capabilities to verify authenticity of each user to determine the real audience. It is a game changer, causing companies to save more money on their marketing budget due to its efficiency, especially when it applies to digital marketing advertising spend.

2. Data Protection

Due to its technological enhancement, currently Blockchain is the most secured and advanced innovation for data protection. Blockchain technology offers encryption and validation on their networks. According to Raturi, “Blockchain is the best way to secure the data of the shared community.

Utilizing the capabilities of the blockchain nobody can read or interfere with any sensitive stored data” (Raturi, 2020). For instance, in the marketing industry CRM stores lots of consumers’ personal information. Hence, using blockchain technology will save business from data theft headaches, at the same time it can boosts company or business credibility for having secured data storage.

3. Relevant Advertising Content that is Cost Effective

When AI driven technology is combined with Blockchain capabilities, this dynamic duo can be beneficial for advertisers or business. This is because of several reasons:

  • Once a company or business has done their KYC process and stores their consumers’ data securely, AI technology is able to read their consumer behavior, giving advertisers options to provide and to display their audience with the right content ads which means zero marketing waste.
  • Since blockchain technology has the ability to verify the user, there will be no spam click ads for the advertisers, again resulting in cost efficiency.

Thus, the company will be more efficient, precisely targeting their consumers with more tailor-made content ads for each segmented audience based on their user behaviour.

In conclusion, based on my professional experience for almost 10 years working in the marketing industry, seeing how technology has impact marketing itself, it is mesmerising. Especially in APAC market where most of the countries are emerging with high populations, Martech and blockchain have big potential to grow in the nearly future.

The key challenges are to educate businesses or companies to use AI & blockchain technology and consider them as long-term investments because at the end of the day, these technologies will save them from total headache especially, currently the trends after COVID 19, all business plan to go digital.

AI & Blockchain technologies are something they should consider to have in order to leverage their business as well as maintain credibility.

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WadzPay.com is Driving Financial Inclusion whilst enabling broader acceptance. WadzPay will become THE DEFAULT Digital Payments Processor. We will build direct relationships between Financial Institutions (FI)/non-bank Financial Institutions (NFI), merchants and consumers. The WadzPay token WTK is available on Bitmart now.

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"I pretty much went all in, but I learned a lot" - a confession from a first-time crypto trader.

Written by : Francisca Adinda

This article is purely personal opinion and experience, not investment advice.

The popularity of digital currencies (cryptocurrencies) in Indonesia is currently increasing. The largest exchange in Indonesia (Indodax) noted that the number of their users during the first half of 2021 increased by around 1 million users, with a total of 2.21 million users by the end of June 2021.

It is undeniable that people have become more active in seeking information about cryptocurrencies, either through social media, communities or following updates regarding the development of new startups joining the crypto ecosystem wagon.

It is no exception for me; starting with Fear of Missing Out (FOMO), I continued to explore crypto and eventually dragged myself directly into becoming a crypto trader. I am even willing to allocate my clothes shopping budget to invest in crypto; what a way to learn!

I agree that all women should at least know how to trade crypto, as an additional skillset: learning about managing finances independently, and how to invest appropriately. Trust me, you can’t ignore all of these technological updates, for better or worse.

The world is experiencing a generational shift into Millennials and Gen Z, where they are more technologically-savvy and open to innovations; seeking transparency at the next level. The technology that runs behind cryptocurrency is also impossible to ignore; this space has gone from curiosity to punchline to viable investment.

I signed up to various crypto market platforms such as Indodax & Tokocrypto. Based on my experience as a new trader, the psychological side is critical.

Reading a ‘candlestick’ is a roller coaster of emotion: seeing the chart’s up and down movement, and determining when is the right time to sell or buy the coin I want is exciting. Even though I only made a little margin or profit, my first trading experience at that time made me curious and addicted.

The popularity of crypto is also inseparable from the strong sentiment and forward-look from the community. So that you know, Dogecoin managed to become the most famous crypto throughout the last semester.

Indodax noted, Dogecoin managed to get a total trading volume of up to 33.5 trillion in 2021 and was followed by Bitcoin with a total of 24 trillion and Binance Coin at 19 trillion.

The popularity of Dogecoin cannot be separated from Elon Musk, who is known to openly support the crypto asset bearing the Shiba Inu dog logo. Elon, one of the wealthiest people in the world, often tweets something related to Dogecoin on his Twitter account; and most times when he provides information about Dogecoin, this asset soon rises.

The price of Doge, which is still relatively cheap, makes retail investors buy up this asset in substantial quantities so that the price can rise along with the high interest in Doge.

Indeed, from my experience and closest friends, one of the impetus for investing in crypto is that it is still significantly undervalued and has great potential.

The rise and fall of the coin’s price are unpredictable, so joining crypto communities is also very important to help predictions; they feel so passionate. Most of them find it for the investment, but they stay because they realise this is the new internet.

In line with the increasing popularity of crypto in Indonesia, the government is also paying attention. Starting from the Deputy Minister of Trade to BAPPEBTI (ICDX), they push these assets to be traded on the commodity futures exchange. Like other assets traded formally, crypto assets are also planned to be taxed, the rate of which is around 0.05%, or lower than shares subject to 0.1%.

Besides taxes, Indonesia is also reportedly open to the possibility of creating a Central Bank Digital Currency (CBDC). The issuance of this CBDC is based on three considerations: a legal payment instrument in Indonesia, monetary policy, macroprudential and payment systems, and technology-based payment instruments.

I think cryptocurrency, in a nutshell, has gotten to a point where everyone is starting to take it seriously. Crypto is very sexy, and my experience being a crypto trader was challenging, but it’s worth trying.

I believe that with the emerging technology today and despite the hype, cryptocurrency can positively impact the world.


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WadzPay.com is Driving Financial Inclusion whilst enabling broader acceptance. WadzPay will become THE DEFAULT Digital Payments Processor. We will build direct relationships between Financial Institutions (FI)/non-bank Financial Institutions (NFI), merchants and consumers. The WadzPay token WTK is available on Bitmart now.

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Interview : Public Relation & Communications Insights From Francisca Adinda

Entering the last week of August, we are pleased to share our latest Team Spotlight & Power Hour!

Episode 5 features Francisca Adinda, our VP of PR & Communications, who shares why PR has always been a long game and requires adequate runway. Hear from her on what is next for WadzPay, and how she aims to deliver outstanding results and maintains a long relationship with the stakeholders to continue to be precisely where the company want to be.

Head to our Youtube Channel to listen to her insight.

Team Spotlight

How did you get into communications in a blockchain-based payment platform company?

Well, it’s a move that brings together 2 of my loves, PR and communications, which is a love and passion of mine!

 I’ve seen this industry as a fascinating space that drives a digital economy that relies on technology and innovation that support financial inclusion for everyone; it’s just so hard to ignore for better or worse!



What does it mean to be an effective communicator? And which skills help you be an effective communication specialist?

I believe in PR and communication by honesty; I would say the effective communicator, especially in WadzPay, focuses on product development, the problem in the market, and let the product quality and experience talk for themselves.

It’s going to be different if you are a communicator in the industry that creating new things. The communication strategy will be extra challenging because we need to make the audience understand what problem we are trying to solve. And the skill that helps me be an effective communicator is not rocket science but understanding the industry and knowing what the audience wants to hear.


What is your typical day as Head of PR and Communications at WazdPay?

First thing first, coffee! And I check what’s in the news globally, anything we can react to trending in the payment space, then checking my emails, some days will have endless calls meeting, some days I pitch to a journalist about WadzPay story.


What media outlets do you follow?

Mostly business media outlets that cover Asia and World update. CNA, CNBC, CNN is my top priority, blockchain-focused publication, and everything on Twitter!


What is the biggest PR win you ever receive at WadzPay?

As a communicator is increasing the share of voice of the brand and my CEO, we scored couples media footprint wins organically. But In WadzPay, we are just getting started!

Next for us is currently to deliver outstanding results and maintain our long relationships. PR has always been a long game and requires adequate runway. As the best results come from working in partnership over the long term. If we can maintain this relationship with our stakeholders, we will continue to be precisely where we want to be.

Power Hour


What steps do you take to establish effective internal communication?

Transparency, clarity using the right channel. We can create a great internal communications structure, but everything will go out of the window if it’s not transparent and clear enough.


What would you improve about WadzPay communications methods?

As a technology company, I hope the communications team would develop a skill set in which every strategy is created based on data-driven with the right message, channels, and practical communication measurement tools.


How do you tailor a message to a target audience?

There’s some method called “stakeholders mapping”. In the communications team, we identify our followers, audience communication style, what content they talk about, and which channel they are using. This is easier for us to communicate the same message differently and hope for a great result.


How do you develop trust in this industry?

Trust it is a long process to earn. In my perspective, our owned media has help boost trust. Our content in the newsroom has been helping to educate the audience; we gathered expert insights from different perspectives and different companies and invited various industry players to contribute. We create a micro and macro narrative to be discussed there. Some audience wants to hear what we have done in the market, but what we have not done also adds value for the audience.


What would you do if a campaign did not perform well?

Often, in PR, we pitch the story what we want to share but not what the audience wants to hear. The power of content is very critical. Journalist follow-up and casual conversation with them are an essential and integral part of a successful PR campaign; that way, we can get the journalist insight about what makes them write our story. So building a relationship with a journalist personally is one of the ways.

And when it comes to measurement, if we fail. The observation also comes from the industry trend, political situation that makes the audience maybe fatigue with our story. So it should come from a very different angle if we call it did not perform well.

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